How it all started

Like most good ideas, BIG+ wasn't planned — it was sparked by a small annoyance that just wouldn't go away. After one too many flimsy cables failing at the worst possible moments, we started looking for something better. What we found were magnetic charging cables that were genuinely well-engineered: stronger magnets, tougher braiding, and a clever rotating design that took the stress off your phone's port.

We ordered a batch, shared them with friends and family across Perth, and the response was unanimous: "Where can I get more of these?"

That question became BIG+. What started as a side hustle out of Western Australia has grown into a store trusted by thousands of Australians who are done settling for cables that fray, fail, and frustrate.

What we stand for

The charging cable market is flooded with cheap, anonymous products that look fine on a product page and fail within weeks. We built BIG+ to be the opposite: cables you actually keep, from a brand you can actually contact when something goes wrong.

Every product we sell ships from right here in Australia — no weeks-long waits from overseas. And every order is backed by real local support, a 1-year replacement warranty, and a no-questions 30-day refund policy.